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Brand activation

A Hublot evening, in black tie

Black tie, the Hublot display behind the table, and the Opus X laid out on a branded tray. Shot the night before he flew back to set up the shop’s anniversary.

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A Hublot evening, in black tie — December 6, 2019
1 of ~28rollers cleared for the Opus XCigar Journal, 2016
6 minone cigar, in front of youHis own words
150+events workedFranklin’s own count
Back to PA after an super event last night With & Now on my way to set up for the To' Makao Cigars 6 Anniversary Celebration tomorrow Saturday!!
Franklin PichardoPosted December 6, 2019
1 of ~28 Opus X rollers—Arturo Fuente since 1995—Official roller · F1 Miami—Published in Cigar Journal—A quarter century at the table—Rolled for Hublot—

The man at that table

Franklin Pichardo has been rolling since 1995, the year Arturo Fuente released the first Opus X — and he is one of the few in the world the family cleared to roll it.

How he got there

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