Brand activation
A Hublot evening, in black tie
Black tie, the Hublot display behind the table, and the Opus X laid out on a branded tray. Shot the night before he flew back to set up the shop’s anniversary.

1 of ~28hands trusted with the Opus X — the same ones at your partyCigar Journal, 2016
6 minfrom loose leaf to a cigar in your guest’s handHis own words
150+nights that ended with the room around his tableFranklin’s own count
Back to PA after an super event last night With & Now on my way to set up for the To' Makao Cigars 6 Anniversary Celebration tomorrow Saturday!!
Trusted with the Fuente Opus X—At the Fuente table since 1995—Formula 1 Miami’s official roller—Featured in Cigar Journal—Chosen by Hublot, Tudor and Bell & Ross—
The same hands can be at your event
Franklin Pichardo has been rolling since 1995, the year Arturo Fuente released the first Opus X — and he is one of the few in the world the family cleared to roll it.
More brand activations
Brand activationA Tudor evening at a Lancaster County barnLancaster County, PA · Aug 13, 2026
Brand activationHublot and Fuente, Night of Champions, Las VegasLas Vegas, NV · May 6, 2019
Brand activationEric Church’s band, at Saratoga Performing Arts CenterSaratoga Springs, NY · Aug 24, 2023
Brand activationAn invitation from Woodford ReserveOhio · May 4, 2024
Brand activationHublot, at Geneva Seal in ChicagoChicago, IL · Jun 13, 2025
Brand activationAn exclusive Hublot event in CanadaCanada · Sep 13, 2025
Brand activationOfficial cigar roller, Formula 1 MiamiMiami Gardens, FL · May 3, 2026
Brand activationA Bell & Ross evening in ChicagoChicago, IL · Oct 14, 2026