Brand activation · Saratoga Springs, NY

Hand-rolled cigars for Eric Church’s band at Saratoga Performing Arts Center

Hand-rolled cigars for the band and the Live Nation team, with more than twenty thousand people at the show. The poster for the night credits him as the master roller.

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The poster for the night: hand-made cigars for the band by the master roller Franklin Pichardo

1 of ~28hands trusted with the Opus X — the same ones at your partyCigar Journal, 2016

6 minfrom loose leaf to a cigar in your guest’s handHis own words

150+nights that ended with the room around his tableFranklin’s own count

The concert

A cigar table for the band

On August 24, 2023, Eric Church played Saratoga Performing Arts Center, and there was a cigar table for the band. Franklin rolled for the musicians and the Live Nation team while, in his words, more than twenty thousand people were at the concert.

The poster

“By the master roller”

The night had its own poster: the singer, the venue, the date, and the line “Hand made cigar for the band by the master roller Franklin Pichardo — all night long.” It carried two logos, James & Sons Tobacconists of Saratoga Springs and To’ Makao, his shop in Bethlehem.

The table

Working with a Saratoga tobacconist

He worked the night with James & Sons Tobacconists — “my family,” he calls them — and their cloth went on the table: the bulldog crest, “Est. 2007, Saratoga Springs, New York.” On top, framed displays and cigar boxes, and him in the middle in a blue jacket, rolling.

Another honor for me and my family of James and Sons Tobacconists to be able and roll my Authentic Hand Made Cigars for Eric Church Band and Live Nation Team, tonight at Saratoga Springs Performing Arts Center!!

Franklin PichardoPosted August 24, 2023

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Trusted with the Fuente Opus X—At the Fuente table since 1995—Formula 1 Miami’s official roller—Featured in Cigar Journal—Chosen by Hublot, Tudor and Bell & Ross—

The same hands can be at your event

Franklin Pichardo has been rolling since 1995, the year Arturo Fuente released the first Opus X — and he is one of the few in the world the family cleared to roll it.

See how he earned them