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Brand activation · Chicago, IL

Hublot, at Geneva Seal in Chicago

Invited by Hublot into a luxury watch boutique. Guests with a glass in one hand and a cigar rolled in front of them in the other.

Hublot, at Geneva Seal in Chicago — June 13, 2025
1 of ~28rollers cleared for the Opus XCigar Journal, 2016
6 minone cigar, in front of youHis own words
150+events workedFranklin’s own count
What an honor for me to be invited by Hublot to showcase and demonstrate my skills and authentic cigars for all the guests! Wherever I am proudly representing and sharing my family culture , sharing Arturo Fuente Cigar Factory Love with everyone!
Franklin PichardoPosted June 13, 2025
1 of ~28 Opus X rollersArturo Fuente since 1995Official roller · F1 MiamiPublished in Cigar JournalA quarter century at the tableRolled for Hublot

The man at that table

Franklin Pichardo has been rolling since 1995, the year Arturo Fuente released the first Opus X — and he is one of the few in the world the family cleared to roll it.

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