Brand activation · Chicago, IL

Rolling for Hublot at Geneva Seal Jewelers in Chicago

Invited by Hublot into a luxury watch boutique. Guests with a glass in one hand and a cigar rolled in front of them in the other.

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1 of ~28hands trusted with the Opus X — the same ones at your partyCigar Journal, 2016

6 minfrom loose leaf to a cigar in your guest’s handHis own words

150+nights that ended with the room around his tableFranklin’s own count

The invitation

When Fuente and Hublot call

On June 12, 2025, he posted his next stop: a Hublot event in Chicago, with a line that sums up how he treats these calls — “When Fuente & Hublot are calling you, ensure that you respond to the call.”

The evening was at Geneva Seal Jewelers, a watch boutique in Chicago, and he was there at Hublot’s invitation to roll for the guests.

The room

A glass in one hand, a cigar in the other

Inside, the boutique’s walls carry framed art of watch movements; outside, guests stood on a terrace under the trees with a glass of wine. The Arturo Fuente side of the night was on show as well — an Opus X box, and a figure of Carlito Fuente.

He rolled for guests who held a drink in one hand and their cigar in the other, and lit the cigars himself.

Why they call him

The roller the two names keep calling

Arturo Fuente is, in his words, “the official cigar of Hublot Nation,” and the two keep calling him. His archive has him at Hublot evenings in Las Vegas and in black tie in 2019, here in Chicago, and in Canada three months later.

What an honor for me to be invited by Hublot to showcase and demonstrate my skills and authentic cigars for all the guests! Wherever I am proudly representing and sharing my family culture, sharing Arturo Fuente Cigar Factory Love with everyone!

Franklin PichardoPosted June 13, 2025

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Trusted with the Fuente Opus X—At the Fuente table since 1995—Formula 1 Miami’s official roller—Featured in Cigar Journal—Chosen by Hublot, Tudor and Bell & Ross—

The same hands can be at your event

Franklin Pichardo has been rolling since 1995, the year Arturo Fuente released the first Opus X — and he is one of the few in the world the family cleared to roll it.

See how he earned them