Brand activation · Miami Gardens, FL
Official cigar roller, Formula 1 Miami
His own words for the weekend: official cigar roller, representing Arturo Fuente alongside Carlos Fuente III. Rolling in a hospitality suite above the circuit — the clip opens on the track and ends on his hands.
1 of ~28rollers cleared for the Opus XCigar Journal, 2016
6 minone cigar, in front of youHis own words
150+events workedFranklin’s own count
F-1 Miami Grand Prix 2026! Engines screaming, cigars blazing… Miami ain’t ready for this energy! Prou…
1 of ~28 Opus X rollers—Arturo Fuente since 1995—Official roller · F1 Miami—Published in Cigar Journal—A quarter century at the table—Rolled for Hublot—
The man at that table
Franklin Pichardo has been rolling since 1995, the year Arturo Fuente released the first Opus X — and he is one of the few in the world the family cleared to roll it.
More brand activations
Brand activationHublot, at Geneva Seal in ChicagoChicago, IL · Jun 13, 2025
Brand activationHublot and Fuente, Night of Champions, Las VegasLas Vegas, NV · May 6, 2019
Brand activationA Hublot evening, in black tieDec 6, 2019
Brand activationEric Church’s band, at Saratoga Performing Arts CenterSaratoga Springs, NY · Aug 24, 2023
Brand activationAn invitation from Woodford ReserveOhio · May 4, 2024
Brand activationAn exclusive Hublot event in CanadaCanada · Sep 13, 2025
Brand activationA classic car show in Troy, MichiganMichigan, MI · Jun 6, 2019
Brand activationThe Indy 500 weekend, at a private auto clubIndianapolis, IN · May 23, 2026